Sunday, October 13, 2019

Amazon and Kohl's Surprising new Retail Friendship

As I was getting ready to return something on Amazon recently I was offered the choice to return the item at a nearby Kohl's instead of dropping it at a postal center, UPS or Amazon locker. All I had to do was select "return at Kohl's store" and it generated an email with a barcode that can be scanned on my phone at the store to process my return. No need to package it up or print any labels!

It was nice to see a retailer think of something new and convenient for customers that makes it easy to return something bought from Amazon and also gets people into their store; in this case Kohl's, a retailer I never otherwise frequent. Of course I spent money shopping at Kohl's while there, which is their plan. In fact they even printed me a 25% coupon with my Amazon return receipt.

Kohl's in Las Vegas
This is the kind of thinking that can help save retailers from having to close so many of their physical stores and go online. Many people still really enjoy shopping onsite. I know I do, and it's especially fun with a friend or family member or when shopping for a vacation, a new job, or a holiday. We just need retailers to stay fresh by being willing to try new ideas to draw us in and keep us there long enough to buy something. Kudos to Kohl's for their efforts!


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