Fulfilling the Promise 30 years ago started an awareness campaign for the ages...Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure® and launched the global breast cancer movement. Today, Susan G. Komen is the boldest community fueling the best science and making the biggest impact in the fight against breast cancer.
It started me thinking about other awareness campaigns that worked....
Science proved long ago that too much sun causes premature wrinkling and cancer. It took most of us couple of decades of denial to catch up, but sunscreen (and not baby oil), is now "in".
|Advertisers never say "deep, dark tan" anymore!|
Print ad from 1980's. Bingimages.com
|A modern sunscreen advertisement.|
|Jamie Gertz, Robert Downey Jr., Andrew McCarthy, "Less Than Zero"|
Young, wild, and riding a little too free back in 1987. Bingimages.com
If I ever started an awareness campaign it would probably be something that educates young people on prevention of debt, or a campaign to help those speak up and get help for mentally ill family members, or possibly a campaign to encourage more exercise in daily life.
31 Days of Impact - Breast Cancer Awareness